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TrueTarget™ Mobile is here.
Sometimes it’s difficult to take a step back and evaluate your progress when you’ve been hammering away for so long. Our growth over the past few years has been nothing short of astounding thanks to...
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eCarList featured again on BlogTalk Radio
Inventory management and integrated marketing tools are a key focus for AdAgencyOnline.Net. Philip Zelinger, the President of Ad Agency Online, L.LC. and host of the automotive advertising resource...
View ArticleProper Chat Lead Management = MORE SALES!
As the Director of the wildly successful Managed SmartChat™ division for eCarList, I’m privy to oversee how many different dealerships run their business. In my position I see what is working and...
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Google Instant and SEO Exploiters
I was forwarded a newsletter from one of our competitors today asking their dealers if their websites were, “Ready for ‘Google Instant?’”. I immediately sat down to write this blog for the sake of...
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Blast From the Past!
Thought you would get a kick out of this! Could it possibly be a CRM Mailer from 1928?!? On June 29, 1928, the C. R. Gleason Co. of Bottineau, North Dakota (close to the Canadian border) sent a penny...
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Do Chat Leads Take Away From Other Leads Sources?
Over time I was getting asked the same question from dealerships regarding if chat leads cannibalized their existing leads. I took on a quest to answer this question with hard facts and over several...
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Taking Control of your Merchandising: The TRUE Cost of Outsourcing
I often speak to groups about the importance of owning the merchandising process. It amazes me that in this increasingly competitive environment, dealers still feel they cannot take their own...
View ArticleDrivingSalesTV sits down with Len Critcher, CEO of eCarList, at NADA 2011
DrivingSalesTV sits down with Len Critcher, CEO of eCarList, at NADA 2011 from DrivingSalesTV on Vimeo.
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How Can You Go Mobile in Your Dealership?
One of the new keys to the success of your business is right there in the palm of your hand. It’s the thing most of us put in our pocket or handbag right after our wallet. It’s your smartphone — and it...
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Will you be my +1?
Google has launched a new feature called Google +1 (plus one). This new feature is very similar to a Facebook ‘Like’ except that it appears on the search results page in Google. There has been a lot of...
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Dealer Microsites: An Anecdote for an Answer
I’m not here to preach one way or another about dealership microsites because if used correctly they can be very effective. I’d rather tell you a story and let you decide for yourself on how best to...
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My Favorite Client…and Your (Should-Be) Role Model
Do you consider yourself a progressive dealer? Is it something innate, or learned? I consider myself a pretty successful guy…or at least strive to be one, but I know people who still sit around...
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5 Helpful “KEYS” to Listing a Vehicle on eBay Motors
eBay Motors is still one of the best sources for quality, low cost leads for dealers today. Using a few proven elements will increase your chances of moving your vehicle faster and for more profit! 1)...
View ArticleNever Listen To Your Customers
I recently read a post by Mark Cuban entitled “Why You Should NEVER Listen To Your Customers”. It was a fascinating read that really got me thinking. Specifically how eCarList was formed and what...
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To Chat or Not to Chat, Is There Really a Question?
I’ve heard it over and over; we’re in the era of a changing of the guards. Out with the old and ushering in the new. We can all agree on the old way isn’t going to work in the here and now. Never...
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